Product sampling is the distribution of test-sized samples for marketing people to experience a brand and to encourage sales. A strategic product sampling campaign makes a brand engaging, memorable and shareable.
This can happen in various environments, on a public sidewalk, inside a stadium, outside a transit station, and in a store. Brand samples are usually presented to the public through a well-trained brand commissioner to entice people, answer questions, and demo benefits.
Ideally, your product sampling marketing strategy is a multi-sensory experience that includes smell, taste, touch and sound. Initiatives can take many forms, ranging from micro-experiences to trial-sized samples and a few words to elaborate experiential marketing brand demos. Strategic creative product sampling weaves the brand story during presentations, interactions and marketing.
Although product sampling is primarily used to launch new products, smart brands tend to start year-round to ensure a constant flow of new customers.
Benefits of Product Sampling Activities
Promoting new products is challenging as the competitive market is saturated with similar products. However, the challenges are different for existing products from recognized brands. But in both cases' product sample activities are helpful. Brands benefit from providing product samples to their customers. How? Sampling allows potential customers to taste your product, whet their appetite and make them want more. There is no better way to increase product awareness when adding value to your life than product sampling.
Typically, we have all, at one point or another, seen food products displayed as samples in grocery stores and local stores. Product sampling marketing is a traditional way of getting users to try your product, but it still creates problems for companies that attempt it. This is because marketers are never sure whether the result will justify the cost of manufacturing the product.
But business strategies are slowly changing. While you can find traditional product samplers activities in stores, the advent of digital sampling has spawned a variety of creative strategies. But how can brands be sure that their products will be accepted by their target audience and market? It helps in conducting pre-market research.