BTL is also known as advertising below the line. It is a strategy for marketing which promotes products on the basis of a personal relationship, unlike ATL advertising. BTL activities include catalogues, trade shows promotions for brands, free sampling, exhibitions.
BTL activities are much more engaging and offer brands the chance to allow customers to interact at a deeper level. It provides a direct line for interaction between consumers as well as the company. BTL activation are based on innovative outside the box concepts to engage and attract a wider targeted customers.
BTL activation provides your brand with the attention it deserves and enhances the visibility of your brand.
However, BTL activities have taken an extra step forward in the modern age of digital technology with new strategies and methods to reach the targeted market through digitalized marketing activities for brands along with search-engine marketing. Instagram Hashtag Printers as well as Social or Tweet Cafe are frequently used as part of BTL's strategy for marketing to reach a wider audience worldwide.
BTL marketing strategies enable brands to communicate and interact with customers at a personal level. This allows brands and customers to connect in a more sophisticated manner while bringing exposure as well as loyal clients to the brand.
BTL Activity has great benefits
- Under the line activities provide an instant connection between brands and customers and helps them understand the other more profound way.
2. BTL activities help to build brand recognition while also attracting more customers, which results in increased sales leads.
3. The below-the-line activations ad in reaching your audience more easily as contrasted to traditional methods of advertising.
4. BTL activities provide a benefit to your brand because they mark the presence of your brand. This helps your brand stand out , while keeping it from being lost in the shuffle of other brands.
5. The below-the-line activations ad in creating an image positive of the brand, with instant results
6. BTL actions help to make the brand unforgettable and memorable. It has an impact on its audience through its creative strategies.
7. BTL marketing activities permit audiences to understand the characteristics of the product. They can experience the product when sampling is considered to be one of the methods used of BTL activations.
8. BTL activities assist in getting valuable feedback from customers which aids in improving the quality of the product or service.