Out-of-home advertising (OOH) is a form of advertising that is found outside the consumer's home. Traditionally this has included everything from billboards to bus shelters, benches and everything in between. If you view an ad outside your home, you are viewing some form of OOH advertising.
We all spend time outdoors, and with the evolution of digital advertising, sometimes it can be hard to get your message across. OOH media Advertising solves this and is now combining it with digital advancements to make it a powerful tool for advertisers and marketers.
Benefits Of OOH Advertising
Out of home advertising can be a great option in the world of outdoor digital advertising. It may have its limits; For example, the rise of ad blockers means that the visibility of digital advertisements is not always perfect. Combine this with the vast amount of information that consumers are faced with online, and it's easy to understand why digital advertising isn't always the best solution.
With out-of-home advertising, this is not a problem. OOH ads are difficult to avoid, and they can have a significant impact on consumers because of their size and contrast to the real-world environment.
With this, OOH branding has the right effect as a complement to digital advertising. One research found that costumers are 48% more likely to interact with digital marketing after the first exposure to an OOH ad.