Hoardings advertisements are large boards placed around a construction site, which may prominently display printed graphics and designs. While these panels may remain blank, they are extremely effective as the basis for an outdoor advertising campaign.
What are Hoardings Advertising, Hoardings can refer to large roadside advertising panels — such as billboards — which can make things a bit confusing. Hoardings mainly refer to the protective panels that shield the public from construction sites (with some minor exceptions, such as barriers around sports pitches). This is a legal requirement, and so any construction site in a public location will have a set of these — making for plenty of advertising opportunities!
Benefits Of Hoardings Advertising
It's Cost friendly
The first reason to invest in hoardings is that they are cheap. Compared to other forms of advertising such as print media and radio, the cost of hoardings is quite low.
This is because they do not require any kind of production cost and there is no printing cost involved. The only thing you need to pay for is the space on the billboard itself.
They get noticed
Another reason why you should invest in billboards is that they are easily noticed by people passing by. In fact, if your billboard ad catches their eye, there are good chances that they will remember your brand or product after seeing it!
This means that your brand will be remembered for much longer than just being seen in print or on TV.
They are cost effective
The cost of hoarding is very low compared to other forms of advertising. The only thing you need to maintain is the billboards and advertising banners.
This makes them cheaper than other forms of advertising such as TV commercials and newspaper ads. If you are looking to get the most out of your money, this is a good option for you.